Generative AI Reshapes Crypto PR Strategies as Search Behavior Evolves

The public relations landscape for Web3 brands is undergoing a tectonic shift as generative AI tools like ChatGPT and Google's AI Overviews redefine content discovery. Traditional SEO strategies, once the cornerstone of online visibility, are being supplanted by the need to optimize for AI-generated search results.

Outset PR is pioneering this transition with its upcoming 'PR for GenAI Discovery' service. The MOVE comes as data reveals seismic changes: AI assistant traffic surged 80% YoY to 55 billion visits while traditional search stagnates. Google's AI Overviews now appear in 13-18% of searches, decimating click-through rates on organic results from 15% to just 8%.

For cryptocurrency projects, this paradigm demands a fundamental rethinking of content strategy. Merely ranking high on search engines no longer guarantees visibility when AI summaries dominate results. The new battleground lies in crafting narratives that AI systems will surface and synthesize.